Some links to recent press we have received and articles we have published:
2008
- Is Brand Management an Oxymoron?
By Thomas Ordahl - MediaPost, "Processed, Pressed and Pissed"
- BtoB Magazine names Group 1066 one of top agencies of 2008
- BrandWeek, "What Should Motorola Do Next?"
- The Chicago Tribune, "Motorola Must Deal with Brand Issues"
- IdentityWorks, Reviews LodgeNet Re-branding
- American Banker, January 16, 2008
"Strengthen Brands to Counter Weakened Trust" by Mike Cucka - CNN-Money, January 15, 2008
LodgeNet Re-branding Launches
2007
- Online Media Daily, December 12, 2007
Marketing Implications of an Open Verizon by Michael Megalli - Media Post, December 3, 2007
Writers' Strike: Beginning Of The End For Current State Of Media? By Todd Merriman - New York Times, October 28, 2007
"If It’s Retail, Is It Still Rock?" - Chief Marketer, October 23, 2007
"Marketing the Free for a Fee" By Mike Cucka - Chief Marketer, September 18, 2007
"The Differences Between B-to-B and CPG" By Thomas Ordahl - CMO Council, August 2007
"The Existential Product" By Thomas Ordahl - PC Retail Magazine, August 30, 2007
"What Will Acer Do with its New Toy?" - BusinessWeek, August 28, 2007
"HP's Bold New Printer Marketing" - The New York Times, August 10, 2007
"For Many Campaigns, the Little i’s Have It" - AdWeek, August 6, 2007
"Hasbro, Creative Labs Team for MP3" - MarketingDaily, July 25, 2007
"Boeing's Dreamliner Story Spotlights Power of B2B2C" - AdWeek, July 9, 2007
"Q&A: Ordahl Dismantles 'The Wall'" - BusinessWeek, June 26, 2007
"Dell: Color It Competitive?" - AdAge, June 25, 2007
"Yahoo Has Traffic; Can Yang Give It an Identity?" - Marketing Daily, June 25, 2007
"Countdown Time For iPhone: Will Buyers Come?" - Marketing Daily, June 25, 2007
"Plenty's At Stake For AT&T" - Innovation Journal, Spring 2007
"Designing Innovation" By Michael Megalli - MarketingDaily, April 23, 2007
"AT&T Wireless CMO Resigns Amid Company's Massive Rebranding" - Christian Science Monitor, March 16, 2007
"Is this the age of the online avatar?" - Manage Smarter, February 22, 2007
"Steering Clear of an Innovation Shipwreck" By Michael Megalli - Newsday, February 5, 2007
"Building Your Special Brand Identity" - DM Review, February 2007
"Three Ways Marketers Can Drive New Service Development" By Mike Cucka - New York Times, January 29 2007
"Billboards That Know You by Name" - AdMap, January 2007
"Innovation: how to get ahead by breaking the rules" By Thomas Ordahl - New York Sun, January 22, 2007
"The Happy Dumbing Of America" - New York Times, January 16, 2007
"A Day to Honor a Great Man, Not Low Prices" (TimesSelect required) - MediaPost Publications, January 17, 2007
"Verizon To Divest Landline Biz Against Market Trend" - New York Times, January 10, 2007
"A Procession of Penguins Arrives on Madison Ave"
2006
- Computer Weekly, November 27 2006
"VoIP Too Big a 'Pain' for SMBs" - Chief Marketer, December 2006
"2007: The Year of Differentiation", by Group 1066 - DM Review, December 2006
"Your Marketing Must Have an Edge", by Mike Cucka - The Wise Marketer, 11.01.06
"Sixteen Key Global Market Trends for 2007", by Group 1066 - The Wise Marketer, 9.28.06
"Service companies must differentiate on POV", by Mike Cucka - Internet News, 9.25.06
"Top 5 Ironies of The HP Scandal" - International Herald Tribune, 9.23.06
"The accidental endorser: Brands take the compliment quietly" - Forbes, 9.20.06
"Bully Marketing" - Sales and Service Excellence Magazine, September 2006
"Break a Rule", By Thomas Ordahl - New York Times, 8.21.06
"A Product Endorsement, Courtesy of the Revolution" - BtoB, 8.14.06
"No Small Differences" - Chief Marketer, 7.18.06
“Da Vinci Marketing” by Todd Merriman - New York Times, 6.21.06
“Woodstock and Snoopy Answer Life's What-Ifs” - Talent Zoo, 6.7.06
“Marketer, Market Thyself” by Michael Megalli - Seminar for the American Council of Engineering Companies (ACEC), 4.19.06
“Building Your Smart Equity”
2005
- Banta's Technovation News Brief, December 2005,
“Brands and Design at the Crossroads” - New York Times, 11.28.05,
“Ordahl Joins Group 1066” - Women's Wear Daily, 11.16.05
“There's No Banking on Star Power” - Thomas Ordahl Joins Group 1066 As A Partner, 11.7.05
- CMO Magazine, September 2005
“State of the CMO Survey” - Women's Wear Daily, 6.27.05
“Why Fashion Keeps Bottling Celebrity Pop” - Consulting to Management Magazine
Volume 16, Number 2, June 2005
“Building Your 'Smart' Equity” by Mike Cucka - New York Times, 3.30.05
“How Can General Motors Remake Itself?” - CMO Magazine, February 2005
“Taking the Reins in a Decentralized World”
Overcoming the difficulties of marketing in a decentralized organization. - Marketing News, 1.15.05
“Court the Blues”
How Bush Can Use PR to Win More Fans (If He Chooses to) - CMO Magazine, January 2005
“Culture Shock”
Marketing in an engineer's world requires a redefinition of roles—and an attitude adjustment.
2004
- New York Times, 10.4.04
“Marketing with Double Entendres” - New York Newsday, 9.24.04
“Donald Trump the Cologne” - New York Newsday, 6.17.04
“Face It, Fame Pays Big” - Billboard Magazine, 5.29.04
“Brands Rush To Sell With Online Music”
Subscribers Only - The New York Times, 3.3.04
“Selling a Home Coffee Maker”
2003
- The New York Times, 12.5.03
“Soymilk Maker Chooses Agency” - Consulting to Management Magazine
Volume 14, Number 2, June 2003
“To Brand the Consultancy or to Brand Its Consultants?” [Requires Adobe PDF] - Women's Wear Daily 6.25.03
“Tuning Out Static” - Brandweek, 4.1.03
“Marketing Wireless Telephony”
[NB: Article available only to Brandweek subscribers.] - Wireless Week, 4.1.03
“Rethink Your Alibi” - Women's Wear Daily 2.3.03
“Is Controversy Good for Fashion?”
2002
- The Taipei Times, 11.24.02
- The New York Times, 11.21.02
- The New York Times, 10.8.02
- CNNfn, 5.20.02
Appearance on CNNfn's The Money Gang - The New York Times, 5.20.02
- The Atlanta Journal-Constitution, 5.20.02
- The New York Times, 3.11.02
2001